Media 5 - Music Video Production

Scene Concept: Retro Red

Another scene concept that I proposed to my team was one that features a dramatic use of colour and lighting to create an interesting visual effect with a bit of retro glam to it. This was inspired by a few things: the use of coloured lighting in the Lights music video, my intention to play with colour after analysing the Country House video, and the lighting workshop we did in the studio on Monday.

I also feel like there’s a bit of the old 007 thrown into the influence mix for good measure.

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Media 5 - Music Video Production

Scene Concept: Gaolhouse Rock

Instead of pitching a strict narrative concept to my group, what I had in mind was a set of scene concepts that could be intercut to tell a story without necessarily sticking to the classic narrative structure of film.

The overarching “story” is that of a criminal duo out on a crime spree. Instead of enjoying their loot together the male lead screws the female lead over, leaving her to be caught by the police while he escapes and lives it up on the proceeds of their crime. She plans her revenge from jail and…

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Media 5 - Music Video Production

Location scouting: Old Melbourne Gaol

Old Melbourne Gaol is situated on RMIT’s city campus, and the outer walls border parts of the Alumni Courtyard on Russell Street.

I thought that this could provide a great exterior location for our jail scenes. As it’s part of the university campus, we won’t require any special permission or permits to film here. It would also be easy to access during the production period.

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Media 5 - Music Video Production

Brainstorming the project

I’ve been spending some of my free moments listening to our selected track and brainstorming some ideas for the music video. I’m aiming to bring some formalised concepts to class on Monday to share with the team, and I’m hoping they’ll do the same.

We started having some initial discussions in class last week, but from previous experience I have found that I brainstorm better on my own. I prefer to bring some ideas to the table and grow them with group input rather than trying to formulate them from scratch as a group.

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Media 5 - Music Video Production

Music video analysis – accompanying notes

Blur’s single Country House, the first from their fourth studio album The Great Escape, was released on 14 August 1995. It was the song that would launch the feud between Blur and rival band Oasis, and the beginning of the Britpop era. The music video for the song was directed by British artist Damien Hirst.

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